Title Card + Lower Third - Graphics Package - TCC
I was commissioned by The Conscious Citizen to help develop a new title card for their YouTube series Connecting the Dots. I was tasked with creating the designs and then animating them to fit within the brand while giving the series its own look as a new vertical.
Client - The Conscious Citizen | Creative Director - Elisa Wong | Director - Raymond Wei | Designer - Michael Escañuelas
Title Card
Storyboards + Process
After being given the brand guidelines for TCC, I started my process with a few sketch ideas. I pulled from the provided color palette and gathered a few motion graphic references for a mood board to help the client envision the style I was aiming for with the animation.
In Action
After a few rounds with the client, we landed on a final proof that we were happy with. I was glad to deliver the concept along with template files for them to use with each new episode. With over 66K followers on Instagram, I was proud to help support the launch of this new vertical for TCC on YouTube. I’m excited to see how much further we can develop these graphics.