Tasty / BuzzFeed - Butterfinger
OOH Integration
I have worked with several companies to create event design, signage, and displays. Recently, I was commissioned by Tasty to design assets for an integration with Butterfinger. The project included creating assets for backdrops and a whack-a-mole-like machine.
Client: Tasty | Buzzfeed
Brand: Butterfinger
Timeline: 1-week timeline
Team: Michael Escañuelas - designer
Tools: Illustrator | Photoshop | InDesign
Project Details
For this project, I was tasked with designing assets for a stand-up whack-a-mole-like game that included Butterfinger branding and a Halloween theme. I was given the brand guidelines and asked to bring new ideas to fill the space around the machine and address several challenges raised in the brief.
Concept + Process
I worked with the BuzzFeed and Tasty team to land on a look and feel for the machine. I started with a small sketch and then developed each panel. The machine itself was a fun concept, and I found it really interesting to design around this idea. After a few rounds of minor changes, we landed on the designs and sent them to the vendor for print.
Additional Materials
I was also tasked with designing a Tasty backdrop for the event. The client wanted an asset they could reuse with consistent Tasty branding.
Additional Signage Projects
Here are a few examples of additional event and out-of-home signage I’ve designed in the past. I also included some marketing materials I designed for this event.
Client: ElektraLite
Timeline: 1-week timeline
Team: Michael Escañuelas - designer
Tools: Illustrator | Photoshop | InDesign